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The Soap Opera

4.8

About this business

Since 1972 our company has offered products ranging from Soaps to Private Label Wholesale, as well as various types of Custom Scenting options you will find nowhere else. You can blend your own perfumes or purchase any of our amazing natural bathing products. Our broad selection of shaving and grooming supplies is second to none. You will want to shop our store before you go anywhere else. For quality at the right price. 

Location details

319 State St, Madison, WI, 53703, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.8291 reviews
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Matthew Ray's profile image
Matthew Ray 
8 years ago

Great store, great selection. Love the custom scenting options, perfect gifts for mom or the girlfriend! 

Joel Ohman's profile image
Joel Ohman 
8 years ago

so i commented on a photo the business posted saying their back to college caddy with some stuff in it looked cheap. so the owner then went to my personal facebook found a picture i had shared that said don't be a cunt, and commented on it calling me both a cunt and a dick. then proceeded to fight with me about it. All because i said the shower caddy thing for college looked like something i could throw together at a dollar store. i screen shot it and posted it publicly (cut and paste just the convo because its long) the pho... read more

Molly Naef's profile image
Molly Naef 
8 years ago

I love that I get personal attention every-time I come in. I can get help with finding products that work with my difficult hair type and everyone is willing to help! 

Paige Berge's profile image
Paige Berge 
8 years ago

Love the Soap Opera! Wonderful staff and wonderful products-especially love the ability to make your own lotions, shampoos and perfumes! 

Tina Ede Priest's profile image
Tina Ede Priest 
9 years ago

My 9 yr old daughter and I loved this store! Awesome selection and friendly service. We'll be back!! 

Christine Linzmeier's profile image
Christine Linzmeier 
9 years ago

I love The Soap Opera! The hand and nail lotion is amazing and really helps my sensitive skin around my nails. Plus it can be custom scented! 

Barbara Key's profile image
Barbara Key 
9 years ago
James R Vander Zanden's profile image
James R Vander Zanden 
9 years ago

This place is excellent. Their house soaps are really the best I've ever used. They also have a lot of wet shaving and beard care supplies. Excellent place, excellent service! 

Theresa Pokorney's profile image
Theresa Pokorney 
9 years ago

I've shopped at the Soap Opera for 30 + years. Congratulations to tell new owners! Looking forward to meeting you on my next excursion to Mad City. 

Frequently asked questions about The Soap Opera

How is The Soap Opera rated?

The Soap Opera has a 4.8 star rating with 291 reviews. 

When is The Soap Opera open?

The Soap Opera is closed now. It will open at 9:00 a.m. 

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