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The Soap Opera

4.8

About this business

Since 1972 our company has offered products ranging from Soaps to Private Label Wholesale, as well as various types of Custom Scenting options you will find nowhere else. You can blend your own perfumes or purchase any of our amazing natural bathing products. Our broad selection of shaving and grooming supplies is second to none. You will want to shop our store before you go anywhere else. For quality at the right price. 

Location details

319 State St, Madison, WI, 53703, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.8291 reviews
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Jennifer Lee's profile image
Jennifer Lee 
7 years ago

I love The Soap Opera's essential oils and their lip balm is pretty great too. I've been using their essential oils in soap and about to do so in a lotion bar. 

Sailn Seas's profile image
Sailn Seas 
7 years ago
Delane Black Elk's profile image
Delane Black Elk 
7 years ago

When I visit Madison, I make it a point to stop in and shop! I'm a faithful patron since the Spring of 1999. I can always count on the staff to create a new formula or recommend a great gift ideas. Kuddos from Denver CO. 

Marcia Elsner's profile image
Marcia Elsner 
7 years ago

I've always love the Soap Opera, so this year I decided to place an order on a Monday. To my surprise, I got my order 2 days later! I'm thrilled with my order, and the fast service you provided! I will definitely be back! 

David McEneaney's profile image
David McEneaney 
7 years ago
Ericka Sloniker's profile image
Ericka Sloniker 
8 years ago

Amazing store! Wonderful place to shop! The selection is unbelievable. Everything you could ever want or need to pamper yourself! The employees and owners are so friendly and helpful. This is a must shop place when you are in Madison! 

Shelby Deering's profile image
Shelby Deering 
8 years ago

The Soap Opera is a Madison treasure, a place to get lost during a lovely, sweet-smelling afternoon. I love creating custom-made lotions here, and I also love that many of my favorite brands are in one place. For all your self-care essentials, look no further than The Soap Opera. 

Chelsea Sue's profile image
Chelsea Sue 
8 years ago

I love the Soap Opera! I've been wandering into this store on State Street since I was old enough to drive. The store is mesmerizing to me with all of their natural products and yummy smelling goodies. They also have great lines of unscented products that can be customized with essential oils to whatever tickles your nose's fancy! Perfect if you're looking for corproate or personal gift baskets too! Love Love Love 

Andrex Ibiza's profile image
Andrex Ibiza 
8 years ago

Love � ������� the Soap Opera. Delightful people and lots of happy smells and fantastic personal care products for men. 

Frequently asked questions about The Soap Opera

How is The Soap Opera rated?

The Soap Opera has a 4.8 star rating with 291 reviews. 

When is The Soap Opera open?

The Soap Opera is closed now. It will open at 9:00 a.m. 

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