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The Soap Opera

4.8

About this business

Since 1972 our company has offered products ranging from Soaps to Private Label Wholesale, as well as various types of Custom Scenting options you will find nowhere else. You can blend your own perfumes or purchase any of our amazing natural bathing products. Our broad selection of shaving and grooming supplies is second to none. You will want to shop our store before you go anywhere else. For quality at the right price. 

Location details

319 State St, Madison, WI, 53703, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.8291 reviews
Select a rating
Lisa Nowacki-Kleman's profile image
Lisa Nowacki-Kleman 
recommend  Recommended
4 years ago

Wonderful service, great atmosphere, and I absolutely love my new shampoo and conditioner, that they added almond scent to. 

Anna Wellejus's profile image
Anna Wellejus 
recommend  Recommended
4 years ago

I want to thank you for your amazing costumer service. I have never experienced such a personal service, even though it was online. Thank you for your incredible patience with my long awaited package, the bath beads I ordered are just absolutely perfect. Thank you sooo much 🙏 

Beverly Herman Cox's profile image
Beverly Herman Cox 
recommend  Recommended
4 years ago

After being quarantined for some time and unable to go to the store, I ran out of the Egyptian Cotton bar soap that I usually get at Marshall’s. So I googled it and came across The Soap Opera. I ordered the soap, got it and loved it! Then I ordered some essential oils and the “spa gift pkg” loved everything! I’ll be continuing to buy your fabulous products! I’m over here on the East Coast in New Jersey. I live in Cape May, which is the southernmost tip of NJ. I’m so glad I found your store and hope to one day visit there in ... read more

Lisa Hoffmann's profile image
Lisa Hoffmann 
recommend  Recommended
5 years ago

I was looking for a specific scent that i had actually started buying from there over 30 years ago. the person I spoke with on the phone was so fun and helpful. she knew exactly what i was looking for and is shipping it out to me. I am so excited that I am able to get my favorite scent again, 

Kaylynn Brockwell's profile image
Kaylynn Brockwell 
recommend  Recommended
5 years ago

I always had a great time at The Soap Opera! I've been going for over 15 years and even if the staff is different, they always treat you like an old friend. Today I received my first ever purchase that wasn't made in person. The Soap Opera's message and friendliness shone through in the thoughtful delivery and packaging. The package was cushioned with local newspaper and they even packed up the free sample you would get in the shop for me! Definitely a local business to support! 

Kelly Scheinkoenig's profile image
Kelly Scheinkoenig 
recommend  Recommended
5 years ago

I love love love the Soap Opera! So many wonderful products and a wonderful owner and staff. A true gem in Madison! 

Michele Nelson Dooley's profile image
Michele Nelson Dooley 
recommend  Recommended
5 years ago

Five Star Service!!! They had what I was looking for, competitive pricing, and fast shipping. Will definitely check out the store next time we are in Madison! 

Carol Faynik's profile image
Carol Faynik 
recommend  Recommended
5 years ago

I have been shopping at soap opera since they opened and it is My favorite store for soap and creams and related products. I like their essential oil’s as well. Every holiday season I buy three bars of their soap which they wrap for each of my staff. They are always loved, those soaps! 

Carrie Baklaugh's profile image
Carrie Baklaugh 
5 years ago

You post pics with a mask while healthcare staff run short? 

Frequently asked questions about The Soap Opera

How is The Soap Opera rated?

The Soap Opera has a 4.8 star rating with 291 reviews. 

When is The Soap Opera open?

The Soap Opera is open now. It will close at 6:00 p.m.  

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