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The Soap Opera

4.8

About this business

Since 1972 our company has offered products ranging from Soaps to Private Label Wholesale, as well as various types of Custom Scenting options you will find nowhere else. You can blend your own perfumes or purchase any of our amazing natural bathing products. Our broad selection of shaving and grooming supplies is second to none. You will want to shop our store before you go anywhere else. For quality at the right price. 

Location details

319 State St, Madison, WI, 53703, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.8291 reviews
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Patricia Miano's profile image
Patricia Miano 
recommend  Recommended
5 years ago

Everything smells great! My 12 year olds favorite place to buy soap. She chooses a different one every time. 

Shannon Fralish's profile image
Shannon Fralish 
recommend  Recommended
5 years ago

The Soap Opera offers such a fabulous selection of goodies to pamper yourself or others, plus outstanding customer service makes this my go-to for bath and body products! 

Alex Jeane Waller's profile image
Alex Jeane Waller 
recommend  Recommended
6 years ago

Soo many scents to choose from! Great selection of products. 

Aimee Thomas's profile image
Aimee Thomas 
recommend  Recommended
6 years ago

Love the Soap Opera:) Its my go to place from head to toe. When I’m in town I love to shop, the owners and staff are great! If I can’t make the trip, online ordering is a breeze. Makes me feel good to buy from local family owned businesses and be beautiful from using their products! 

Elizabeth Mayer's profile image
Elizabeth Mayer 
recommend  Recommended
6 years ago

Every trip to Madison must include a stop at The Soap Opera. Been shopping there since the late 70s. I have been using their High Density Face and Body Lotion containing vitamins for over 15 years! I love that you can add your own fragrance and whether you prefer fragrance more subtle or stronger, they are very accommodating. 

Meghan Force's profile image
Meghan Force 
6 years ago

I’ve been shopping at this store for decades as well as my mother , so even as a little girl I adored this shop!! So happy I have the ability to order online !! I miss my home town and hardly get the chance to stop in this wonderful place :/ I recommend highly to all of my friends, family & co-workers !! Thank you for you’re many years and memories!! 

Amanda Doyle Chamberlin's profile image
Amanda Doyle Chamberlin 
recommend  Recommended
6 years ago

The adorable package of "sqweed," what we called bath oil beads as kids. my sister ordered me from The Soap Opera made my Christmas! I loved the different shapes and scents, and it brought back such fun childhood memories! 

Dave Provost's profile image
Dave Provost 
recommend  Recommended
6 years ago

I was surprised to get my order in just a couple days! Thank you and I won’t hesitate to order from you again! 

Tricia Brown's profile image
Tricia Brown 
recommend  Recommended
6 years ago

What happened to Chuck and Chuck? I loved them and the personal and kind service from them. They had many brands of soap that I see are not available now. 

Frequently asked questions about The Soap Opera

How is The Soap Opera rated?

The Soap Opera has a 4.8 star rating with 291 reviews. 

When is The Soap Opera open?

The Soap Opera is closed now. It will open at 9:00 a.m. 

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