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The Diamond Center

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270 reviews
|Consumer Goods|Madison, WI 53719

509 S Gammon Rd, Madison, WI 53719

(608) 833-3377


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The Diamond Center has been your full service, family owned jewelry store since 1982. Both locations are able to serve all your jewelry needs. We specialize in diamonds, engagement rings, wedding bands, diamond jewelry, colored gemstone jewelry, watches, custom, repairs and appraisals. Some of the many designers you will find here are: PANDORA, Hearts On Fire, Ritani, Simon G, Scott Kay, Jeff Cooper Designs, Le Vian, TAG Heuer, Movado and much more! For over 30 years, The Diamond Center has had a lifetime warranty on our jewelry.

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270 reviews
11 reviews have no rating
  • 251 Reviews4.9Google
  • 17 Reviews5.0Facebook
  • 1 Review4.0Insider Pages
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5 results available.
Julie Garfoot on Facebook

4 months ago

02/06/2020, 02:16 AM
On Tuesday February 4, 2020 I went into the Diamond Center off Gammon Road to have a new battery replaced in my watch. Upon entering your business my husband and I were greeted by Nate Sims. While my battery was replaced he inquired if both of us would like our glasses cleaned which we took him up on his suggestion--nice clean lens!! Upon returning with my watch i asked what the price was for the replacement of the battery. To my suprise he replied "no charge"!!!! We both could not believe it. We will definitely go back to the Diamond Center because of Nate and the service we received!!! Thank you very much!!! Julie Garfoot
Cassie Kohrs on Facebook

5 months ago

12/30/2019, 17:56 PM
I went in ahead of my fiance to peruse. The staff were so welcoming. They helped me find what I liked in a non-pressuring way. I love that they cover literally everything when it comes to the ring-- cleaning, polishing, everything. Their customer service, prices, and staff can't be matched anywhere else. Also a bonus that it's local and they'll recommend other local wedding vendors when you start your wedding planning process!
Valerie Koschnick on Facebook

6 months ago

12/12/2019, 14:25 PM
Absolutely loved working with The Diamond Center when it came to getting my engagement and wedding bands. They were always really kind & chill people to work with, not pushy and understood our desire to do some things nontraditionally. The day before leaving for our destination wedding I asked if my ring could get polished and *maybe* soldered together with my wedding band (assuming it wouldn’t be possible). They said to come in & we will see what we can do; all was polished and fused together by 5pm. So nice being able to stop by whenever to get my ring cleaned and polished as needed. Highly recommend this local shop!
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Tina VanFossen on Facebook

9 months ago

08/30/2019, 20:03 PM
Amazing product, great customer service and I love how they care about your satisfaction.
Janie Russell Pflaum on Facebook

10 months ago

07/23/2019, 17:46 PM
Bought our wedding rings here. Love them!!
Manny Man on Facebook

10 months ago

07/23/2019, 12:01 PM
The best customer service in WI
Michael James Young on Facebook

a year ago

07/09/2019, 04:45 AM
I had an exceptional experience working with Nate to purchase an engagement ring earlier this year. He was extremely knowledgeable and helped guide my selection in an informative and pressure-free way. Their inventory was far more extensive and priced more competitively than most of their competitors in town. My fiancé couldn’t be happier with the ring that the Diamond Center staff helped me pick out. We returned several weeks ago to select our bands and had an equally positive experience. 5 stars, no question! Thanks guys!!!
Elizabeth Van Styn on Facebook

a year ago

02/14/2019, 17:03 PM
Just picked out my engagement ring today! It was such a pleasant experience. No high pressure sales tactics and understood our budget. SO HAPPY and excited about my ring.
Rachel Larson on Facebook

a year ago

12/31/2018, 18:38 PM
Great customer service and exceptional warranty.
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