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Pure Detroit

4.8

About this business

Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend. Visit us at one of our 5 locations in Detroit. Locations and tour info available on our website - puredetroit.com The Fisher Building (architect: Albert Kahn, 1928) Hours: Monday - Saturday 9:30am - 6:00pm Sunday 11:00am - 5:00pm Free Fisher Tours - Every Saturday and Sunday (45 minute - 1 hour)... read more

Location details

3011 W Grand Blvd #101, Ste 101, Detroit, MI, 48202, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.8594 reviews
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Chris Trentacosta Miller's profile image
Chris Trentacosta Miller 
7 years ago

What a wonderful experience! Michael, the tour guide was so personable and informative. The Guardian Building is such a gem in the D. Certainly will do more tours with Pure Detroit. Keep saying good things about Detroit!!! 

Barbara J Anderson's profile image
Barbara J Anderson 
7 years ago

My husband and I took the tour of the Guardian Building on Saturday 12/23 and enjoyed it thoroughly! Michael was the BEST! Very informative and made all the facts and figures interesting and fun! 

Maria P-b's profile image
Maria P-b 
7 years ago

Would highly recommend whether you are a native or a visitor. The building is beautiful!! Our tour guide Jacob was very knowledgeable & approachable. And, it’s FREE! 

Maya Zein's profile image
Maya Zein 
7 years ago

We did the Fisher building tour on October 23rd as part of an enrichment program. Jacob was our tour guide, and he did a phenomenal job! 

Chris Dempsey's profile image
Chris Dempsey 
7 years ago

Great tour of the Fisher Building tonight. If you like art and/or architecture, go on this tour. 

Melissa Close's profile image
Melissa Close 
7 years ago

I was so excited to splurge on a Detroit hoodie/sweatshirt. The quality is HORRIBLE. After only 1 hour of wearing it (without washing), the arms were completely pilled. They don't offer refunds, so I had to get something else from the store which will hopefully be better quality than the clothing. Never shopping here again. 

Business response:

Hey Melissa! We are aware that this looks bad to contact you almost a year after your review, but we want to try and make up for your experience with us.It wasn't until recent that this review showed up on our side, so we apologize for the lack of effort on our part. At the time we should have honored a refund due to an error with the material of the hoodie. While we do have an exchange only policy, there are exceptions (such as flawed material) to the policy. If you are interested, contact me via email at Chris@puredetroit.... read more

Chris Lakatos's profile image
Chris Lakatos 
7 years ago

It is tough to find "the" perfect team trip but our tour of the Fisher with Pure Detroit was truly the answer. Our guide had a great personality, allowed our group the time to stop and soak in the gorgeous architecture, plus provided amazing insights about the building. A solid thumbs up and highly recommended! 

Carole Carnovale's profile image
Carole Carnovale 
7 years ago

I've gotten several items from Pure Detroit -- from Harvey's seatbelt bags to t-shirts and love them all. And we made a special trip to Detroit (from Massachusetts) in October especially to take the Packard plant tour -- it was fantastic and special -- thank you! 

Mike Kline's profile image
Mike Kline 
7 years ago

Positive message and excellent merchandise. Fun place to visit and shop! 

Frequently asked questions about Pure Detroit

How is Pure Detroit rated?

Pure Detroit has a 4.8 star rating with 594 reviews. 

When is Pure Detroit open?

Pure Detroit is open now. It will close at 6:00 p.m.  

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