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General Finishes

4.9

About this business

Manufacturer of water based and oil based finishes for furniture, cabinets, wood work, and flooring. 

Location details

2462 Corporate Cir, East Troy, WI, 53120, United States

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WeekdayScheduleStatus
Mon8:00 a.m. to 4:00 p.m.
Tue8:00 a.m. to 4:00 p.m.
Wed8:00 a.m. to 4:00 p.m.
Thu8:00 a.m. to 4:00 p.m.
Fri8:00 a.m. to 4:00 p.m.
SatClosed
SunClosed
4.9879 reviews
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Julie Schwaller Ryno's profile image
Julie Schwaller Ryno 
recommend  Recommended
4 years ago

We just redid our vanity with Coastal Blue milk paint. It is fabulous. Great quality and easy to work with. 

Business response:

Thanks so much Julie! Your vanity looks beautiful!! 

Jennifer Lauren's profile image
Jennifer Lauren 
4 years ago

You may or may not get answers to your questions on the Facebook group, which is the ONLY way to contact GF. Not ideal for those who don't use or prefer not to use Facebook. The GF website is quite helpful but didn't answer all my questions and when I tried posting them in the group I got maybe 50% answered. I spent the better part of 2 days refreshing the page hoping for answers that never came. Very disappointing experience and a waste of time. 

Business response:

HI Jennifer, we're very sorry our FB group was not a good experience for you. Since General Finishes is a manufacturing facility and we don't sell direct to customers, we don't offer a public helpline. The GFU FB group has been set up for the purpose of serving all GF users around the world. It is staffed with GF employees and has many members who are GF retailers and experienced finishers. We do our very best to answer the many questions that come in on a daily basis in a timely manner and again apologize for the delay you ... read more

Kristie O'Keefe's profile image
Kristie O'Keefe 
recommend  Recommended
4 years ago

Love the General Finishes Milk Paint! Have redone vanities, dressers, and a banister. Makes everything look amazing. 

Business response:

Thanks Kristie! 

Nikki Craig's profile image
Nikki Craig 
recommend  Recommended
5 years ago

I generally love the General Finishes gel stain BUT this stain looks NOTHING like the photo represents. It the carbon gray gel stain and I did it on cedar. There is NO brown in it like the photo shows. Not 100% happy with this but I’ll have to get use to it I guess. I just want to make others aware of the difference in color since it is a more spendy stain. 

Alice Olson's profile image
Alice Olson 
recommend  Recommended
5 years ago

I definitely recommend this product- I researched and spoke to sales people at Rockler Wood Working Store ( Minnesota) also Utube videos. We had solid oak doors and wood work in our home. I wanted to uplift and change them out since we were changing our trim etc to Bone White. Followed the prep and treatment and applied several coats of Java Gel Stain and just love my doors and railings - the solid oak was expensive when we built and kind of dreaded expense to purchase all new 6-panel doors - this product and process was the... read more

David Bercaw's profile image
David Bercaw 
recommend  Recommended
5 years ago

absolutely, easy to use and a beautiful finished product. 

Cheryl Gaspard Rindflesch's profile image
Cheryl Gaspard Rindflesch 
recommend  Recommended
5 years ago

I love how GF Milk Paint covers and dries to a soft buttery finish. it always turns out great 

Julie Yost Pomeroy's profile image
Julie Yost Pomeroy 
5 years ago

Have a phone number so you can contact them if there is a problem! 

Bill Robinson's profile image
Bill Robinson 
recommend  Recommended
5 years ago

I like the ease of using the water based varnishes and milk paints. Their line of products have become my go to finishes 

Frequently asked questions about General Finishes

How is General Finishes rated?

General Finishes has a 4.9 star rating with 879 reviews. 

When is General Finishes open?

General Finishes is open now. It will close at 4:00 p.m.  

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