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What To Wear

4.4

About this business

Location details

126 E Front St # 1, Ste 1, Traverse City, MI, 49684, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.458 reviews
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Kierstin Gunsberg's profile image
Kierstin Gunsberg 
recommend  Recommended
4 years ago

Yesterday evening, right before close, my elementary aged daughters and I were walking past this store and they wanted to go in because it was the only store that still had its doors open. Against my better judgement I took them in for a quick looksee. I didn’t catch the name of the woman working (10/9) but she was so gracious and patient when she easily could have been like “uh we’re closing.” Next time I have some money and time for myself, I wouldn’t hesitate to spend it here!! 

Debbie Mills Mikek Goetzinger's profile image
Debbie Mills Mikek Goetzinger 
recommend  Recommended
4 years ago

Wonderful place to shop. My favorite store for years. Can’t wait to go again. 

Cheryl Kobernik's profile image
Cheryl Kobernik 
recommend  Recommended
4 years ago

Amazing fashion selection. So unique! 

Sonya Girdley's profile image
Sonya Girdley 
5 years ago
Elizabeth Skruch Ascione's profile image
Elizabeth Skruch Ascione 
5 years ago
Jeff Lineberger's profile image
Jeff Lineberger 
recommend  Recommended
5 years ago

Took my lady in and Darla and team transformed her look. Great boutique, wonderful clothes, terrific folks. Highly recommend a visit 

Allie Albrecht's profile image
Allie Albrecht 
recommend  Recommended
5 years ago

I had the best time shopping in What To Wear yesterday. I was just going in to browse and stayed for over an hour. I got so many one of a kind items that are amazing. Dana, the owner, helped me so much, guided me on different options to put together and was friendly. It’s one of those places, that have so many things in it, you could stay for hours and not see it all. The displays are fabulous and the merchandise is all very high quality. This is my new Traverse City go to store. I highly recommend. It’s a treasure of amazin... read more

Maria Bill's profile image
Maria Bill 
recommend  Recommended
6 years ago

This is my go to store when in TC. I can always find several pieces of clothing as well as accessories for myself and/or gifts that are unique. 

Susan Pasbjerg Guernsey's profile image
Susan Pasbjerg Guernsey 
recommend  Recommended
6 years ago

I love this store!!! The selections are amazing, the styles classic to funky, you can put together unique outfits easily. There are so many textures and colors to choose from, the clothes are organized and easy to find. Around every corner there is an amazing surprise of fashion. If you are like me and need a little (or lot) of help the stylists (friendly and helpful) are right there and so knowledgeable. 

Business response:

Thank-you Susan!!! We appreciate your kind words!! 

Frequently asked questions about What To Wear

How is What To Wear rated?

What To Wear has a 4.4 star rating with 58 reviews. 

When is What To Wear open?

What To Wear is open now. It will close at 6:00 p.m.  

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