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Varsity Lincoln

4.7

About this business

Established in 1994. Varsity Lincoln Team Members are selected to be part of our team based upon their demonstration of an unwavering attitude of the importance of Customer Care and Satisfaction. The attitude of our team is the cornerstone for the extensive training we provide to all our team members. Pairing knowledge and skills with that unrelenting attitude of customer care and satisfaction results in your Varsity Luxury Experience. Those values have earned us the honor of being the #1 volume Lincoln Dealer in the world f... read more

Location details

49251 Grand River Ave, Novi, MI, 48374, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
Sat9:00 a.m. to 3:00 p.m.
SunClosed
4.72,684 reviews
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JOHN's profile image
2 years ago

A CUT ABOVE THE REST I have leased my last 5 Lincoln's from Varsity in Novi the service I have recieved is outstanding,I qualify for Ford"s Aplan and Varsity always gives me more car for my money than the other dealers I have visited....The service after the sale I recieve really sets them apart from other dealers I have leased or bought from previously....Karen my salesperson provides pick up and delivery to my office or home for for any service or routine maintenence required for my MKZ...I would highly recommend them. Joh... read more

Mackenzie's profile image
2 years ago

Not worth your time and money I have had service done twice at Varsity Lincoln Mercury and will never go back. Both time I was their they attempted to sell me additional and unnecessary services in addition the basic maintenance I requested. This is a new car and should not require the work suggested at this point at time. I have taken the car directly to another dealer and asked if they could find anything work with the vehicle and their response was looks fine. I am a woman and I am not stupid! They will never see my busin... read more

T's profile image
2 years ago

Varsity Lincoln Mercury I have used this dealership to manage the warranty and maintenance of my Ford lease vehicles and have been very pleased with the service and timeliness. 

pam's profile image
2 years ago

A CUT ABOVE THE REST I bought my certified pre owned Lincon from Varsity in Novi....I recieved a $1000 better trade in value for my used Cadillac than from another local Lincoln dealer....my salesperson Jim Montroy got me a very low interest rate on my loan...I am a very pleased with the way they helped me obtain my beautiful pre owned Lincoln MKX. 

anne marie's profile image
anne marie 
2 years ago

Anne Marie I bought a used car from Varsity and had a great experience. Mario in the used car dept is super helpful and very attentive. It was a great experience. Since then I also tried the service dept which I was slightly hesitant thinking it would be more expensive. That was the cheapest oil change I've had in years, and not I get coupons from them too. Customer service the way it used to be and they always wash my car too. Love them!!!!! 

mayada's profile image
2 years ago

world class experience World Class experience. Big thank you to Mr.Jere A Law ,who was a true gentleman in dealing with both me and my husband and sweet to our 4 kids....Got a Great deal on lexus2007 GX ,and on our trade in, and to top it all a great low interest rate on the loan . As I said great experience ,wonderful ladies at the front desk and Mr.Mario Samman Who was great .Thank you all at Varsity Lincoln. 

michael's profile image
2 years ago

IMPECCABLE Denise Baiardi at Varsity in Novi lease's my entire family all of our Lincoln and Ford vehicles.....Denise lives near our home in the Brighton-Howell area and does pick up and delivery of all our Lincoln and Fords for service.....great deals and personal service....we wouldn't think of going elsewhere! 

dave's profile image
2 years ago

EXCELLENT SERVICE I have been a varsity Lincoln customer for over 8 years and I have always recieved great service. my car is washed after every service visit. I recieve pick up and delivery service to my office as well as a lincoln loaner while my vehicle is being serviced. I have compared their maintenenance prices to all major chains and they are comparable....but the personal service service I get from them is excellent. 

briana's profile image
2 years ago

Highly recommended !! Best car dealership around!! Employees were informative, professional and polite throughout the leasing process. It was a pleasure doing business with Varsity, I most definitely will be coming back when my lease is up. 

Frequently asked questions about Varsity Lincoln

How is Varsity Lincoln rated?

Varsity Lincoln has a 4.7 star rating with 2,684 reviews. 

When is Varsity Lincoln open?

Varsity Lincoln is closed now. It will open at 9:00 a.m. 

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