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The Soft Parade

4.9

About this business

Location details

6961, 1825 E Main St, Richmond, VA, 23223, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.952 reviews
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Sue Rowland's profile image
Sue Rowland 
10 years ago

Top notch hair stylists! Lolly has been caring for my hair for quite some time. It's not easy hair yet she always does a great job. I know that cuz people ask me who cuts / colors my hair. And Jude - really good! Highly recommended! You won't regret a visit to the Soft Parade whatever your age! 

Kathleen Moses's profile image
Kathleen Moses 
10 years ago

Love visiting the Soft Parade for my hair needs. Great group of people. Big fan! 

Kim Neely Hoyt's profile image
Kim Neely Hoyt 
10 years ago

LOVE me some "Soft Parade" time! This is the best salon in Richmond hands down! I've been coming here from 20 years plus! Love you all! 

Chloë Rose Simpson's profile image
Chloë Rose Simpson 
10 years ago
Mary Ellis Simpson's profile image
Mary Ellis Simpson 
10 years ago

I have been going to The Soft Parade for 25 years - no one cuts hair with the care and precision Lolly does. She can do anything.: cut..color...style...keratin treatments...wedding hairdos... The people at the Soft parade are the best! 

Jose Aguirre's profile image
Jose Aguirre 
12 years ago

Frequently asked questions about The Soft Parade

How is The Soft Parade rated?

The Soft Parade has a 4.9 star rating with 52 reviews. 

When is The Soft Parade open?

The Soft Parade is closed now. It will open tomorrow at 9:00 a.m. 

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