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The Soft Parade

4.9

About this business

Location details

6961, 1825 E Main St, Richmond, VA, 23223, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.952 reviews
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Sue Rowland's profile image
Sue Rowland 
recommend  Recommended
5 years ago

Been seeing Lolly forever. Get compliments on my hair cuts and color regularly. She's one of the best! 

Wei Marley's profile image
Wei Marley 
recommend  Recommended
5 years ago

Highly recommend. Lolly really cares about her customers and ensures that they get a great cut. Wish I lived closer!! 

Allison DeLaCruz's profile image
Allison DeLaCruz 
recommend  Recommended
6 years ago

I've been going for 3 years now, I think. I've gone for everything to a wedding look, eyebrow wax, hair dye, extreme cut, you name it. Always been extremely happy with the results and the warm atmosphere. They really make you feel at home. i've even brought out of town friends and they always leave feeling beautiful. 

Christopher Joseph Bell's profile image
Christopher Joseph Bell 
7 years ago

Seriously the first time I came here we were just walking by looking for a place to get a quick fade. At first when we walked in the price was a bit much for what I was looking for but they offered something much more comfortable just to get me in a chair. From the moment Jude started on me I was amazed. The music was so comfortable and I didn't even care what she wanted to do. I said five me a reason to come back and I've been back ever since. I have sat in all 3 chairs Clair being my main stylist now however they all have ... read more

Adrienne Gonzalez's profile image
Adrienne Gonzalez 
8 years ago
Sarah Pharr Froden's profile image
Sarah Pharr Froden 
9 years ago

I've been with Jude since the summer of 1999. No one else could EVER do what she does! Short hair, long hair, in between hair, she's the greatest hair artist in the world! I love her, trust her, and am honored she's my friend! 

Tim Seekins's profile image
Tim Seekins 
9 years ago

Jude is AWESOME! My wife's hair turned out perfect, and Jude is so much fun to hang out and talk to. 

Richard Wayne Sarvay's profile image
Richard Wayne Sarvay 
10 years ago

It's not just a haircut - it's the best relaxation therapy you could ask for! I love me some Lolly and Jude! 

Sarah Haley's profile image
Sarah Haley 
10 years ago

Frequently asked questions about The Soft Parade

How is The Soft Parade rated?

The Soft Parade has a 4.9 star rating with 52 reviews. 

When is The Soft Parade open?

The Soft Parade is closed now. It will open at 9:00 a.m. 

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