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Sara Grace Co.

4.3

About this business

Veils, Shoes, Purses, Prom, Mothers, Jewelry, Flower Girls, Evening, Bridesmaids, Bridal 

Location details

1615 N Alpine Rd, 1615 N Alpine Rd, Rockford, IL, 61107, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.3101 reviews
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Paula Behrendt Dunn's profile image
Paula Behrendt Dunn 
7 years ago

Just went and got a Prom dress for my daughter. Great place, extremely nice staff and prices are good. 

Allisha Wise's profile image
Allisha Wise 
7 years ago

This is my second wedding. The first time around I have a very negative experience with David's Bridal. This time at Sara Grace, I was treated with patience and kindness. The owner actually helped me find the perfect dress!! Thank you so much for making me feel special. � 

Sharon Creamean's profile image
Sharon Creamean 
8 years ago

We have our oldest daughter's wedding this October. I stopped in Sara Grace & loved the selection of mother of the bride dresses! I was also impressed with the wonderful staff, especially Katlynn! She is wonderful to work with! Last year I went through very intense chemo & still have a port. The dress I fell in love with had thin straps which would show the port. Katlynn & the seamstress Kay were able to get extra fabric to cover up the port area. This means so much to me that I will be comfortable wearing this beautiful dre... read more

Business response:

Thank you Sharon for your kind words! It was such a pleasure working with you and you hold a very special place in my heart! I look forward to keeping in touch with you! 

Julie Tran Tiesman's profile image
Julie Tran Tiesman 
8 years ago

The dresses are beautiful but the some of the staff could use an attitude adjustment ... Talk to people with respect for starters... I'm a stylist and handle so many brides, all about supporting local businesses . This , I will not recommend to any of my brides. It's principle. 

Business response:

Julie,I regret to learn that your shopping experience was less than stellar. As the owner, please accept my apology. All issues of customer service will be addressed accordingly. We strive to provide exceptional customer service. Everyone's experience is unique and special. Please feel free to meet with me personally to further discuss this matter. It is disappointing when disparaging remarks are made that negatively impact small local businesses over the Internet rather than resolving the matter by speaking to the owner per... read more

Kathy Ruhonis Marsh's profile image
Kathy Ruhonis Marsh 
8 years ago

I love Sara Grace. The people there are so friendly and helpful. After looking other places and not being that impressed we walked into Sara Grace. We were greeted warmly and talked to our salesperson about just what my daughter had in mind for her wedding dress. She helped us look for the perfect dress and after trying on a few dresses, there it was the beautiful dress that we knew was her dress. They celebrated with us and we have had nothing but positive experiences when there. I would recommend them to anyone. 

Laura Hagar's profile image
Laura Hagar 
8 years ago

Love this place! The ladies here are amazing & the dresses are beautiful! 

Angi Seaworth's profile image
Angi Seaworth 
8 years ago

We had been here to try on Bridal gowns and we were not very impressed with their selection, being a plus size gal I assumed that would be the case. I decided to give them a second try for bridesmaid dresses. We went in and the boutique was dead. One other person being helped in the back- we didn't get greeted- not even a look in our direction, the associate just seemed to be shuffling dresses around and to a point- avoiding us. As we looked around (15-20 minutes) there were three other parties that had come in- and not a he... read more

Business response:

We regret that you had an unfavorable experience on your recent visit. We strive to meet and greet every customer and assist them in all their bridal needs. As a small business are customers are extremely important to us and we don't want anyone to feel that they are not valued. It is our goal to offer dresses in every size, style and color to the best of our ability. Our mission has been to expand our dress collection to include more plus size dresses, evident by our "Julietta" collection by Mori Lee and many more top desig... read more

Emily Davy Gonzalez's profile image
Emily Davy Gonzalez 
8 years ago
Latoyya Anderson's profile image
Latoyya Anderson 
8 years ago

Wonderful dresses I model for Stateline Splendor Bridal Expo. 

Frequently asked questions about Sara Grace Co.

How is Sara Grace Co. rated?

Sara Grace Co. has a 4.3 star rating with 101 reviews. 

When is Sara Grace Co. open?

Sara Grace Co. is closed now. It will open tomorrow at 9:00 a.m. 

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