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About this business

Location details

40 W 39th St, New York, NY, 10018, United States

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Mon11:00 a.m. to 7:00 p.m.
Tue11:00 a.m. to 7:00 p.m.
Wed11:00 a.m. to 7:00 p.m.
Thu11:00 a.m. to 7:00 p.m.
Fri11:00 a.m. to 7:00 p.m.
Sat12:00 p.m. to 6:00 p.m.
5.041 reviews
40 reviews have no rating
kameg's profile image
16 years ago

super insightful stylist! – I have to write because i have crazy curly hair and i do not trust anyone with my very special hair, BUT Krister at Persona has totally changed that. I am really loving my hair. He has such great instinct with color and shape and i feel like it is me. I have never trusted anyone and i have been going to Krister for years now and i always feel like a i have a really great lasting cut and color. He has a gift to know what will suit you and bring you out the best. KT 

robynbran's profile image
16 years ago

Krister is amazing – When I moved to NYC last year, I had no idea where to go to get a good haircut. Well, I ended up going to Krister and I have to say that I more than lucked out. Krister is literally AMAZING and I recommend him to everyone! It's almost like he has this sixth sense about hair, or maybe it's instinct or just lots of experience, that allows him to just kind of know what your hair needs and what he has to do to get it to look that way. Seriously, if you go to him, you'll see what I mean. Not only is he a god ... read more

emmawall's profile image
16 years ago

He made me look like a princess! – I went to New York to get married. A friend recomended Krister for hair and make up. I can definately recomend Krister he is just fantastic, he made me look like a princess on my wedding. He understood completely what I was looking for! If I was living in New York I would definately go to Persona regulary and if you ever are looking for a wonderful hairdresser in New York go to Krister I can guarantee that you will be happy with the result! 

cat212's profile image
16 years ago

A New Haircut, A New Life – So part of me doesn't want the world to discover Krister....but here goes it. I closed my eyes for my first haircut with Krister until the end - the result. Bangs...bangs that changed my life. I skipped out of the salon. Literally. recently I let this man cut 13 inches of hair...that I had for most my life. Hoping for another change in look, new life. go to him. let him change yours..... 

candice_albach's profile image
16 years ago

Amazing experience...amazing artist...amazing hair! – Having gone to Krister for years now, (I even convinced him to come to California to do my wedding), I know I can always count on him to make me look my best. People compliment me on my hair from the moment I walk out of his salon and then weeks after. He doesn't just see the moment; Krister sees your next 4 styles and then works accordingly so that there are no awkward growing out periods. He's a color guru! He loves his art and his clients. I always look forward to seei... read more

clariceann's profile image
16 years ago

Best Salon & No Attitude! – I have problem hair. Frizzy, fired, past bad dye jobs and previous overzealous stylists have left me pretty traumatized. Now that I've found Krister I don't let anyone touch my hair - and I even have just moved to San Francisco (I'll be coordinating hair-dos with NYC trips now!) Krister is like no other - he just *gets* it; he is very intuitive and will give you exactly what you and doesn't let his ego get in the way like so many terrible stylist. He never bullies you to do anything and HE NEVER c... read more

sarajanekatz's profile image
16 years ago

This Man Changed my life – A whole bunch of years ago I was introduced to Krister through a friend. At the time I had a tragically short bob of hair that I had done upon impulse and was miserable with. After much discussion, Krister and I decided that extensions were teh way to go for me. They would give me my long hair back, and let my natural hair grow safley underneath them. After almost two years of wearing the extensions my hari grew back to the long brown waves I missed. Ever since then I will not trust ANYONE else to ... read more

shannonow's profile image
16 years ago

best stylist, best friend – I haven't made it up to Persona yet (i have a little baby at home), but Krister does my color and cuts, and I assisted him for 15 months when i was training to be a stylist. A few things about working with Krister that I was impressed by: * He never gossips about people - I hate being in a catty salon. * Every single client gets a truly original look. he doesn't do the same highlights or styles on everyone. He never applies color in the same pattern on everyone's head. he sections the hair accordi... read more

mkebbon's profile image
16 years ago

A haristylist who bacame a friend. – Ya know how you meet your friends for a catch-up over dinner? Well, you meet with Krister for a catch-up over a highlight and a haircut. Krister is not only a fabulous person, but a fabulous artist - creative in everthing he does. I never question his choices for my color or cut and am ALWAYS happy. I've referred many friends over the years and they feeI the same way - just read above! LOVE the new space and Krister never fails to make a salon visit more like a respit from my often hectic... read more

Frequently asked questions about Persona

How is Persona rated?

Persona has a 5 star rating with 41 reviews. 

When is Persona open?

Persona is open now. It will close at 7:00 p.m.  

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