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Heartland Optical

4.9

About this business

Heartland Optical's staff is determined to provide every patient with the enhanced vision they deserve. Our commitment is to deliver comprehensive patient care with thorough eye examinations and a staff of opticians with over 100 years of combined experience. We use the highest quality products with cutting edge technology to bring you the best in vision. 

Location details

1012 N 27th St, Lincoln, NE, 68503, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.9753 reviews
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Kathy Zimmerman Mueller's profile image
Kathy Zimmerman Mueller 
recommend  Recommended
4 years ago

Everyone is very friendly and helpful. My time there, exam thru purchase, was quick. 

Business response:

Thank you! 

Cynthia Davidson's profile image
Cynthia Davidson 
recommend  Recommended
4 years ago

really appreciate the people at heartland optical.they are a very friendly,helpful group of people. 

David Michael James's profile image
David Michael James 
recommend  Recommended
4 years ago

Friendly, got me in right away. Great service and love my Glasses. 

Michael D. Gesch's profile image
Michael D. Gesch 
recommend  Recommended
4 years ago

the ladies are very helpful when choosing frames. they never rush me. they will give good and negative comments on how frames look. been going there over 10 years. only time I had a difficult time was the male that tried to hurry me. after repeating 4 times that I would look at all the frames and try on many, he gave me to a lady. now I always ask for a lady. guys have no clue 

Graci Escobar's profile image
Graci Escobar 
recommend  Recommended
4 years ago

i’ve been going here for for 10+ years and they always seem to guide me to the perfect pair of frames that make me feel like who i truly am. the exams have only gotten better as the technology has progressed and i couldn’t be more happy. they’re not america’s best, but that’s the point. welcome home! 

Marjorie Stephens's profile image
Marjorie Stephens 
recommend  Recommended
4 years ago

Friendly staff. quick to get in and willing to put one on a waiting list if a cancelation came up. quick 

Donna Stokes's profile image
Donna Stokes 
recommend  Recommended
4 years ago

I've been going to Heartland for many years. Always good service and the latest styles in frames. Attentive and friendly staff. 

Business response:

Thank you, Donna!! 

Chuck Phillips's profile image
Chuck Phillips 
recommend  Recommended
4 years ago

I've been a regular customer for years. Every time I purchase a new pair of glasses (every other year) from Heartland Optical, they generate the most compliments from my friends and clients worldwide. The reason is simple, their entire staff of professionals always tells me honestly what looks best on me. Nearly every other business tells me what they think I want to hear. I am partial to Lori (she’s been making me look fabulous from the beginning) but their entire staff including the owners offer top notch service all the t... read more

Business response:

Thank you, Chuck! I'll pass along your message to our team. :) 

Rebecca Lynn Johnson's profile image
Rebecca Lynn Johnson 
recommend  Recommended
5 years ago

very kind and helpful staff! 

Frequently asked questions about Heartland Optical

How is Heartland Optical rated?

Heartland Optical has a 4.9 star rating with 753 reviews. 

When is Heartland Optical open?

Heartland Optical is closed now. It will open on Monday at 9:00 a.m. 

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