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10/10 Optics

4.8

About this business

Our Madison Avenue Optical/Optometry boutique, along with Optometrist Dr. Stephen Rozenberg and our staff of skilled opticians, will make you feel relaxed and at home. We choose unique eyewear collections from around the world including Asian Fit, Petites and Plus sizes. We stay on the forward edge of optical technology. Dr. Rozenberg, an expert in vision and contact lens fitting also specializes in Ortho-keratology (corneal molding) and gas permeable rigid lenses fitting. He always make sure that our patients understand the... read more

Location details

50 Madison Ave, Ste 1, New York, NY, 10010, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.8253 reviews
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phemsworth's profile image
phemsworth 
15 years ago

Nice glasses, helpful service, expensive, overrated. – Was given a shot of liqueur after choosing glasses, probably to ease the pain of the cost. Nice selection of glasses but I never spent 915 dollars for a pair of glasses before (frames 200 dollars, 700 dollars for examination and progressive lenses. Very expensive). 

Business response:

Hi phemsworth, I am so sorry that you were unhappy with the frames and price of lenses that you chose this past February. We thought that all was well and you were really pleased with your new digital progressive lenses with the Claris HD Guard (anti-reflective and scratch coat) because you even upgraded them in March and reordered the frames again in September. We do offer lenses that are not as advanced in design that are lower in price, but the majority of our patients request, expect and prefer the newest optical technol... read more

Piechef's profile image
15 years ago

EYES on the Park! – I got tired of waiting on line at the Shake Shack in Madison Square Park (usually worth the wait) so I took a little walk to see if there was any other food around.... I saw their pretty pictures in the window and thought I'd just check it out.. you know.. a little lunch time eyeglass adventure? I walked in and that was it! LOVED the sunglasses so much that I bought them on the spot. Tortoise shell and turquoise. They were nice, helpful and fast to find this lovely frame... lunchtime was almost over, yogu... read more

Business response:

Haha.... you left here today so happy......thanks for making us all smile along with you. You were a riot! Enjoy your new shades, Ruth Domber 

mayabi's profile image
15 years ago

All fluff, no skills – An honest disclosure: this is my first public review of anything. The reason I am writing this is b/c I was refered to this place by a friend (who btw, needs glasses only occasionally) and I was completely swayed by the reviews. I know how miserable it can feel when you cannot see properly and I do not want anybody else with higher prescription to make the same mistake I did. Dr. R is a super nice person but unfortunately not good at what he does. If you have less than simple prescription, I would not ... read more

Business response:

I am truly sorry you did not have a good experience at 1010 Optics. When Dr. Rozenberg fits any kind of a custom lens it is only because there is a fundamental problem that exists with a 'one size fits all' disposable lens for some patients. We always explain that custom lenses offer the best possibility for an exact corneal fit. Until completion of the case, any lens the patient wears, is of course only temporary and that any imperfections are always modified on subsequent visits. Yes, on occasion patients want to give up a... read more

hannahpurdy's profile image
hannahpurdy 
15 years ago

great staff – I took in my slightly complicated frames for new lenses, and the frames were never the same (the lenses kept popping out.) 1010 gave me new frames for almost half price and new lenses for free -- and they were really nice about it. 

Business response:

Thanks for the kind words. That's what we're here for. To help you out. Ruth Domber 

Swid's profile image
15 years ago

Can Stay There a Week!!! – Move over Imeda!! I can't believe I own over 15 pair. I go there instead of to a museum and inevitably buy another pair, or 2, or 3. You just can't help yourself. Change your look every day. Costs alot less than plastic surgery and is much less painful. A great store and an experience like no other. Spend an hour or 2 watching the action at 1010 and you will know what I mean. Worth every penny, er dollar. I love them, but which pair should I wear tomorrow? The most fun you will have with your cloth... read more

Business response:

It's time for your next pair..... the hand painted green ones that you were interested in just arrived for you to look at. You'll love these, too! See you soon, Ruth Domber 

reevka's profile image
15 years ago

Excellent experience – I was so surprised to walk in an find everyone smiling. That was a nice surprise, especially now when all the people in shops seem so sad. I said I needed glasses and they helped me find really comfortable great looking glasses that I won't be ashamed to wear in public. I might even look better with them than without them. Ha!! Friendly people work there. Cool selection. Citysearch was right!! 

Business response:

Hey Reevka.... I think that the guy next to you wanted your number! He thought that you were cute. If you're interested, let me know and I'll help you to 'see' each other ;) Ruth Domber 

porchgirl51's profile image
porchgirl51 
15 years ago

I am so happy! – I am so happy to review these guys! They are so nice and friendly. I was very nervous because I never love my glasses and I always think that I know what I am doing when I go to get new ones. I just walked in last week becuse they are near work and I was just going to look around. Believe me, I was so surprised when this chic boutique had such nice staff to help me. I really wasn't going to get glasses but the price was less than I thought and they showed me such a fun frame (handpainted) on Sale.....LOVE TH... read more

Business response:

It is so important to us that you love your eyewear and feel great when you're wearing them. Thanks for all the kind words and the wonderful review. It means alot to us! Ruth Domber 

quazi918's profile image
quazi918 
15 years ago

Poor service – The quality of service was fair and the staff was even worse when they learned I had eye insurance. They tried to get me to spend on unnecessary things and refused to accept parts of the insurance coverage. Overpriced and not worth another visit 

Business response:

Please allow me to explain... We have many patients who are permitted to make a purchase outside of their network and with a properly coded receipt (from us) they will receive full or partial reimbursement directly from their provider. We do all of our labwork in house and do not use the insurance mega labs that are a required part of their contracts. We are able to maintain such high standards for our eyewear by keeping it all under our roof. Our eyewear collections are outside of the listings that insurance providers will ... read more

JakeChay's profile image
JakeChay 
16 years ago

Really great optician and fantastic, cool selection of glasses – I read all the reviews here and had to go by. It's all true, this is the best place to get your eyes checked and find a pair of glasses. The exam was very thorough with the latest technology. I felt like the doctor really was listening to the kind of work I do and discussed what would be good options for me in terms of types of progressives to wear. They have such a wide selections of frames that they could even find something for my small budget. I only wish I... read more

Business response:

We'll always have the sizes that you need. Petites for both men and women has really become an important market for us. The right size is everything, Ruth Domber 

Frequently asked questions about 10/10 Optics

How is 10/10 Optics rated?

10/10 Optics has a 4.8 star rating with 253 reviews. 

When is 10/10 Optics open?

10/10 Optics is closed now. It will open on Monday at 9:00 a.m. 

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