El Primo Western Wear

Alan Dye 

on Google

a month ago

They actually have a couple of retail locations within a block or so of each other on Alisal street, so make sure you visit all of them. Larger retail location in a strip mall area is the largest retail footprint and has a top quality hat shaping bar (Arctic Hatters) and very qualified and skilled hat shapers. Broadest inventory of western hats with focus on American Hat Co and Stetson, but you find a lot of other brands in here as well including a few from Vaqueros Finest, and other brands. Excellent staff, friendly and hel... read more

Bryan Edwards 

on Google

a month ago

I was gifted an incredible American Hat Co. 10X cowboy hat by a great friend — and that started a pretty special experience. I was recommended to Manny, the hat shaper and hat artist at Arctic Hats in Salinas (El Primo — one of their family’s four stores). Manny has that old-school craftsmanship and creative touch that’s getting harder and harder to find. He shaped another hat for me last week and we immediately hit it off. Cowboy hats are personal — they tell a story about the person wearing them, the same way a good tailor... read more

Brandon B 

on Google

a month ago

Spoke to a young lady on the evening of feb 13, 2026. She was super nice and helped me with a question I had about one of their products.ended up finding a better deal elsewhere but I still appreciate her kindness, every business should know how important old and new customers are.