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El Primo Western Wear

4.3

About this business

Location details

645 E Alisal St, Salinas, CA, 93905, United States

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WeekdayScheduleStatus
Mon11:00 a.m. to 7:00 p.m.
TueClosed
Wed11:00 a.m. to 7:00 p.m.
Thu11:00 a.m. to 7:00 p.m.
Fri11:00 a.m. to 7:00 p.m.
Sat10:30 a.m. to 6:30 p.m.
Sun10:30 a.m. to 6:30 p.m.
4.381 reviews
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V Rodriguez 
a month ago
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Virguilio Rodriguez 
a month ago
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Alan Dye 
a month ago

They actually have a couple of retail locations within a block or so of each other on Alisal street, so make sure you visit all of them. Larger retail location in a strip mall area is the largest retail footprint and has a top quality hat shaping bar (Arctic Hatters) and very qualified and skilled hat shapers. Broadest inventory of western hats with focus on American Hat Co and Stetson, but you find a lot of other brands in here as well including a few from Vaqueros Finest, and other brands. Excellent staff, friendly and hel... read more

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Brandon B 
a month ago

Spoke to a young lady on the evening of feb 13, 2026. She was super nice and helped me with a question I had about one of their products.ended up finding a better deal elsewhere but I still appreciate her kindness, every business should know how important old and new customers are. 

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Oldschool 
3 months ago

I just received my online order for my American Hat Co. 1804 hand shaped hat from El Primo Western Wear and this hat is fantastic! This particular style is a blond sisal weave with a 6” crown, I chose the 4 1/4” brim. Great hat, very light weight. I submitted my shaping instructions within the online shaping submission blocks and whomever shaped my hat is a true craftsman! I didn’t have to have nor did I request any ongoing dialogue over the shaping process which is ideal for me as I’m rarely available. I couldn’t be more pl... read more

Frequently asked questions about El Primo Western Wear

How is El Primo Western Wear rated?

El Primo Western Wear has a 4.3 star rating with 81 reviews. 

When is El Primo Western Wear open?

El Primo Western Wear is closed now. It will open at 11:00 a.m. 

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