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Custard By the Dam

4.3

About this business

Featuring Frozen Custard, also Vegan soft serve, 30+ flavors, Ashby's Hard Dip, Ice Cream Cakes & Pies, Homemade Fudge, Novelty & Retro Candies 

Location details

25 N. Squires Street Sqaure NE, Rockford, MI, 49341, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.3245 reviews
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Tina Shannon Worrall's profile image
Tina Shannon Worrall 
recommend  Recommended
5 years ago

We love, love, love this place. Simple custard and hard serve ice cream, served up with a smile. Love Ashby's hard serve, btw! Everything you could want in a small town ice cream joint! 

Heather Blaszczyk's profile image
Heather Blaszczyk 
5 years ago

Today, for the second time in two weeks, I was completely ignored at the counter. Last time the staff working chatted with each other for over 5 minutes while casually wiping down the counter, even when I asked if if we could order. Today they served two people who walked in 3 minutes behind me, when we were standing in front of the ice cream freezer. Not even going to try to go back. 

Gwendolyn Carlson's profile image
Gwendolyn Carlson 
recommend  Recommended
5 years ago

Excellent service! Always stop and get a scoop when we are at the dam. 

Darla Homminga LeBaron's profile image
Darla Homminga LeBaron 
recommend  Recommended
6 years ago

Excellent ice cream! Especially the amaretto chocolate cherry. 

Lori Bennett Polich's profile image
Lori Bennett Polich 
recommend  Recommended
6 years ago

Great downtown Rockford location! 

Mary Gerwig Fountain's profile image
Mary Gerwig Fountain 
recommend  Recommended
6 years ago

We live in town and love walking to Custard by the Dam. We all have our favorites! If you are in the market for cakes, they make the best custard cakes you will ever have. My sons ask for them every year for their birthday! Great people, great service, and yummy treats! You can’t go wrong! 

Chris Slater's profile image
Chris Slater 
7 years ago

Excellent selection of Ice Cream or custard. Great place for the kiddos or anyone, sit out back and watch the fish jump up the dam. Nice staff as well! 

Ashley Pindar's profile image
Ashley Pindar 
7 years ago

Just an amazing experience!! Very knowledgeable about food allergies, went above and beyond!! So excited for my daughter to try new flavors thanks to their Temptation Soft Serve!! 

Bex London's profile image
Bex London 
7 years ago

Terrible service every time. Flat out ignored waiting in line and then only served out of order of who was in line first. I was told they serve higher class people first. One time I just wanted to buy a drink a few minutes before closing and was locked out at the door. 

Frequently asked questions about Custard By the Dam

How is Custard By the Dam rated?

Custard By the Dam has a 4.3 star rating with 245 reviews. 

When is Custard By the Dam open?

Custard By the Dam is closed now. It will open on Monday at 9:00 a.m. 

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