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Charm

4.6

About this business

A store that lives up to its name, Charm is a charming little boutique in downtown Birmingham. This store sells and exhibits vintage and new handmade jewelry, scarves, handbags, and even art. You can also sell your costume jewelry here. A favorite among locals for the variety and quality of goods, Charm is definitely worth a visit if vintage is your style. 

Location details

2329 2nd Ave N, Birmingham, AL, 35203, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.681 reviews
Select a rating
Jessica's profile image
2 years ago

Don't waste your time. The owner cusses a lot. She's snarky and rude. Prices are too high, especially for the attitude. You can find better stuff thrifting or going to estate sales. 

Brad's profile image
2 years ago

Inexpensive, great gifts! I bought a wonderful vintage necklace and a fun card for my wife's birthday. The owner is really funny and helpful. This store has a great vibe with a cool looking black chandelier. They carry necklaces, bracelets, scarfs, handbags, very cool Edison light bulbs, art, greeting cards, magenets, and this and thats. The prices were surprisingly inexpensive. Great place for gifts. 

Kasey M.'s profile image
8 years ago

This is by far one of my most favorite shops to get one of a kind gifts and pieces for friends or myself!!! Chattam is the owner and is fantastic. She makes beautiful pieces of jewelry, too. I found the prices to be good, especially when I know Chattam took great care to find each item selling. It's my best kept secret! 

stevewallace's profile image
stevewallace 
12 years ago

1. Prices are too high. 2. It's downtown and parking is scarce and potentially bad for your car. 3. Too much stuff to look at. 4. The owner is petty and rude. 5. The owner cusses a lot. 6. The owner is way too involved in southern city gossip. 

Jessica B.'s profile image
Jessica B. 
12 years ago

Don't waste your time. The owner cusses a lot. She's snarky and rude. Prices are too high, especially for the attitude. You can find better stuff thrifting or going to estate sales. 

Amy Phillips's profile image
Amy Phillips 
14 years ago

Love this store, great jewelry! This store is so cute and has great jewelry! I could spend a whole day in there! Prices are very reasonable. 

Brad C.'s profile image
14 years ago

Inexpensive, great gifts! I bought a wonderful vintage necklace and a fun card for my wife's birthday. The owner is really funny and helpful. This store has a great vibe with a cool looking black chandelier. They carry necklaces, bracelets, scarfs, handbags, very cool Edison light bulbs, art, greeting cards, magenets, and this and thats. The prices were surprisingly inexpensive. Great place for gifts. 

Frequently asked questions about Charm

How is Charm rated?

Charm has a 4.6 star rating with 81 reviews. 

When is Charm open?

Charm is closed now. It will open tomorrow at 9:00 a.m. 

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