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True

4.6

About this business

A fun place to shop, this Haight Street boutique sells urban casual clothing for young men. The style is that underground DJ/skater look, featuring alternative labels like Ecko and Mecca. Find comfortable outfits like over-sized sweatshirts, velour warm-up suits, denim and some sharp little outfits for women but nothing too fancy or constricting. This is a great place to find a cool tee, a pair of track pants or a canvas tote. 

Location details

1415 Haight St, San Francisco, CA, 94117, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.654 reviews
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Becfire's profile image
18 years ago

Great clothings with sucky service and even suckier return policy – True is a great store to go to when it comes to hip hop clothing, but like what other reviewers have said, do not expect good service in this store. All workers are extremely snobby and think they are the ****. The return policy is horrible. Won't let you return anything without a receipt even when I was gonna exchange a t-shirt to buy a much more expensive jacket. And an exchange period of 7 days? What a joke. I would recommend buying clothes from True only... read more

jblack415's profile image
jblack415 
18 years ago

Hip Hop aint polite! – I guess you have heard...yeah dont expect some haight street store workin legend to be cool with you when you walk in. they dont give a f**k if you buy or not...the spot has been there for a while...and it isnt because they are cool with the folks who walk in. The fact is, that the clothes sell themselves and keep them in business. I remember when TRUE was on the other side of the street and only one store! Thats when money was thin and workers were real. Now they got a womens store/shoe store and the ... read more

thedistinct1's profile image
thedistinct1 
18 years ago

Personality Plus! – True's annual sales are great. You can find great bargains. But the staff at the women's store where the sales are held are too snobby. You won't find any sort customer service here. The girls think that they're the best thing since Baby Phat! 

esley's profile image
19 years ago

Great brands – the service here is cold and inattentive. not even a "hello" when you walk in. most of the staff just sits around near the doorway. great selection of hip hop brands and t-shirts. expensive, but they have amazing annual sales 

Contributor's profile image
Contributor 
21 years ago

The cutting-edge streetwear at this local boutique provide hip guys and girls with protection from urban elements. – The Scene The shoe store and the women's clothing store sit side-by-side, but head up Haight Street just a few storefronts for the men's store. Hip-hop-influenced, cell phone-wielding city kids quickly shuffle through the racks as rap beats with shrewd lyrics pulsate through each shop. Construction hat-yellow walls and chipboard floors give a raw, warehouse to each of the three small storefronts. The Goods Nat... read more

Frequently asked questions about True

How is True rated?

True has a 4.6 star rating with 54 reviews. 

When is True open?

True is open now. It will close at 6:00 p.m.  

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