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North Bay Ford

4.3

About this business

We are proud to be your local Ford Lincoln dealer and meet your service, new car sales and used car sales needs! 

Location details

1999 Soquel Ave, Santa Cruz, CA, 95062, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
Sat9:00 a.m. to 6:00 p.m.
Sun11:00 a.m. to 5:00 p.m.
4.3551 reviews
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KL L's profile image
KL L 
a year ago

North Bay Ford service department charged my son $350 for taking his car on a test drive and looking at his hood latch. Neither one of the two issues he was having was fixed. The woman (******) in the service department said the charge was going to originally be $500, but she gave him a discount! He now has to start over with another mechanic. Beware of the service department at this location. Ill be contacting the Better Business Bureau to file a formal complaint as I can see from Yelp reviews that my son is not the only on... read more

KL L's profile image
KL L 
a year ago

North Bay Ford service department charged my son $350 for taking his car on a test drive and looking at his hood latch. Neither one of the two issues he was having was fixed. The woman (******) in the service department said the charge was going to originally be $500, but she gave him a discount! He now has to start over with another mechanic. Beware of the service department at this location. Ill be contacting the Better Business Bureau to file a formal complaint as I can see from Yelp reviews that my son is not the only on... read more

Emily Duncan's profile image
Emily Duncan 
recommend  Recommended
4 years ago

Bobbie Robinson is an amazing person!! She made me feel very comfortable. I just told her exactly what I wanted and she went straight to work and found the exact car I wanted!! I am very please with North Bay Ford in Santa Cruz. They are good people that actually take the time to listen to your needs, and make sure you are happy before you leave that day!! Thank you so much Bobbie!! 

Sue Crawford's profile image
Sue Crawford 
recommend  Recommended
4 years ago

Very fair and honest dealership. It was a pleasure to buy my new vehicle from them 

Business response:

Hello Mrs. Crawford, Thank you so much for the wonderful review! It was a pleasure working with you and we're very happy to welcome you to the North Bay Ford family. Let us know if you need anything moving forward! Take care , your friends at North Bay Ford. 

Moya Denicore's profile image
Moya Denicore 
recommend  Recommended
5 years ago

I had been procrastinating on buying a car, because dealerships overwhelm me. Robert was knowledgeable and friendly, he helped me find the perfect car in the color I wanted, a 2019 Ford Escape 4WD. Kali- the financing manager- made the paperwork clear, quick and painless. She was super friendly and found a warranty that works best with my yearly mileage . I came out wondering what took me so long! Thank you North Bay Ford! I love my new car! 

Elton H.'s profile image
6 years ago

I had the wife pull in to Ford in Santa Cruz to check out trans Leak on her 2017 Ford. Manager was rude and didn't help her or give advice. I had the car towed to Watsonville and had it fixed. If the guy worked for me I would have fired him . 

Jessica Hudson's profile image
Jessica Hudson 
recommend  Recommended
6 years ago

I Love North Bay Ford! I wouldn't go anywhere else when it came to the care & service of my car, or if I wanted a new one. The sales manager Dave is an amazing guy, very professional, and won't try to screw you over. Having anything go wrong with your car is a hassle and well, really emotional at times, but at least I know that with North Bay Ford I'm in good hands. It's worth the travel time. 

Cami Clemensen Corvin's profile image
Cami Clemensen Corvin 
6 years ago

Santa Cruz Mustang Club loves NBF and we want to thank you for your great service and support of our club! North Bay Ford is our #1 go to for our Pony's needs! 

Business response:

Thanks so much for the support Cami #coolkidsclub ;) 

John Lissandrello's profile image
John Lissandrello 
7 years ago

I reached out to North Bay Ford Friday evening concerning a 2018 F-150 we were interested in purchasing. I was emailed by Jeff Winterhalder on Saturday with a fair price. We set an appointment for Sunday to check out and test drive the car. When we arrived, Jeff was waiting for us and immediately got us behind the wheel of the truck. We loved it. It was perfect for what we needed. Within two hours we were out the door with new keys in our hands. It was a quick, efficient, and painless transaction. THANKS TO EVERYONE INVOLVED... read more

Frequently asked questions about North Bay Ford

How is North Bay Ford rated?

North Bay Ford has a 4.3 star rating with 551 reviews. 

When is North Bay Ford open?

North Bay Ford is closed now. It will open tomorrow at 9:00 a.m. 

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