Ulta Beauty

V4mp Jm 

on Google

3 months ago

I had a disturbing experience at the Ulta on Marshall Road in Superior. Despite doing nothing wrong—browsing, picking up items thoughtfully—I was treated as a suspect. Associates followed me, watched my movements closely, and with no justification, someone called the police. I was confronted by officers for no valid reason and felt humiliated and unsafe. This felt like blatant racial profiling. It wasn’t about anything I did—it was because of how I looked. It’s unacceptable that a retailer would treat a paying customer this ... read more

james luv 

on Google

3 months ago

horrible customer service, racists and called police on my children. Stuff like this needs to stop going under the radar. Pls hold these people accountable 

Classy Jackson 

on Google

3 months ago

I had one of the most disturbing experiences of my life at the Ulta store in Superior, Colorado. I walked in to shop like any normal customer, but instead of being treated with respect, I was followed around the store and watched closely for no reason. I hadn’t done anything suspicious or wrong — I was simply shopping. Things escalated when someone at the store decided to call the police on me. Yes, the police were called on me — and I was completely innocent. This was not only unnecessary but deeply humiliating. I truly bel... read more

Ejajsj Nxjerjj 

on Google

3 months ago

had an extremely upsetting experience at the Ulta store in Superior, Colorado. I came in to browse and shop like any other customer, but from the moment I walked in, I noticed I was being watched closely. I didn’t cause any trouble, I wasn’t acting suspicious — yet I was followed around the store and treated like a threat. To make things worse, someone at the store actually called the police on me. I was shocked. I hadn’t done anything wrong. I wasn’t loud, aggressive, or stealing — I was simply shopping. It was clear that I... read more

Ryan Misken 

on Google

3 months ago

I came into the Ulta in Superior, Colorado just to shop like anyone else. I didn’t cause a scene, I wasn’t loud, and I didn’t steal anything. But for some reason, I was followed around the store, treated with suspicion, and then — unbelievably — someone called the police on me. This wasn’t a misunderstanding. This was racial profiling. Being treated like a criminal when you’ve done nothing wrong is humiliating. I was scared and angry. I kept asking myself, “Why me?” And the answer was clear: because of how I look. That’s not... read more