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The Purple Goose

4.8

About this business

Established in 2005, The Purple Goose has enjoyed serving thousands of customers who are craving a one-of-a-kind shopping experience. Located in Verona, WI (20 minutes SW of Madison), we offer an ever-growing assortment of women's & children's clothing, accessories & gifts. We feature several exclusive local artists, as well as up and coming independent artists from all over the country. Whether you live in or around Madison or you're visiting the area for the first time, we hope you'll stop in to experience The Goose for yo... read more

Location details

101 N Main St, Verona, WI, 53593, United States

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WeekdayScheduleStatus
MonClosed
Tue10:00 a.m. to 6:00 p.m.
Wed10:00 a.m. to 8:00 p.m.
Thu10:00 a.m. to 6:00 p.m.
Fri10:00 a.m. to 6:00 p.m.
Sat10:00 a.m. to 5:00 p.m.
SunClosed
4.8105 reviews
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Jane Golberg's profile image
Jane Golberg 
recommend  Recommended
3 years ago

I found The Purple Goose by reading the latest edition of Brava. Although I haven’t stopped into the store- their app is user friendly and my order arrived within just a couple of days. I absolutely LOVE the tie-dye leggings, the cutest and comfiest leggings I’ve ever worn. The icing on the cake was a hand-written card thanking me for my support. They have a repeat customer for sure! ☺️ 

Laurel Gonring Thompson's profile image
Laurel Gonring Thompson 
recommend  Recommended
4 years ago

Seriously the most comfy, light summer jeans I’ve ever had. They are stretchy and yummy. Walked all day in these booties. Awesome! 

Tammie Kovacs's profile image
Tammie Kovacs 
recommend  Recommended
4 years ago

Love this boutique -- very fair prices. The inventory is so unique and best of all - outstanding service by the owner and staff! I get many complements on my purchases. Check out their online shopping during this time. 

Kimberly Faith's profile image
Kimberly Faith 
recommend  Recommended
4 years ago

This boutique is incredible. The women that own and work here are kind, strong, beautiful souls. The inventory is unique, fun and flirty. I love every purchase I have ever made and feel better each time I leave there store. 

Dana West's profile image
Dana West 
recommend  Recommended
4 years ago

I love the Purple Goose! They always have unique pieces and I always get compliments whenever I wear what I purchased from PG. The sales help is amazing and they always know how to style an awesome outfit! And...the prices are very reasonable! I love all the nooks and crannies of their new location. It’s chock full of delightful treasures! 

Dana Liggett Wazny's profile image
Dana Liggett Wazny 
recommend  Recommended
4 years ago

Fabulous style tips, amazing customer service (even from afar!), and it feels good to support a local business filled with ladies who love what they do! Their enthusiasm is contagious! 🤗💜 

Valette Piper-Bledsoe's profile image
Valette Piper-Bledsoe 
recommend  Recommended
5 years ago

Love this place! It's not a store, it's a desination, full of the cutest things...and incredibly reasonable prices. There's something for everyone, and you're pretty much guaranteed to find your new favorite outfit. Plus, the owner and staff are some of the nicest people--with excellent fashion sense. 

Collette Gerry's profile image
Collette Gerry 
recommend  Recommended
5 years ago

Cutest shop and sweetest shop owner! An absolute gem! 

Sarah Beth's profile image
Sarah Beth 
recommend  Recommended
5 years ago

I have shopped at The Purple Goose for years! I love the new location in downtown Verona and love what they have done with the historic space! I always find at least 5 cute things when I shop there! Great clothes and jewelry, and they are always giving back to a good cause! They are great neighbors and an awesome place for a mid-day “pick me up” due to great folks that work there! 

Frequently asked questions about The Purple Goose

How is The Purple Goose rated?

The Purple Goose has a 4.8 star rating with 105 reviews. 

When is The Purple Goose open?

The Purple Goose is closed now. It will open at 10:00 a.m. 

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