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Super Silver

4.0

About this business

Specialties: If it's gorgeous, we've got it. Super Silver has been Santa Cruz's favorite place for stunning jewelry since 1995, and it's no wonder -- with a selection so diverse the shop almost feels like a museum, fair prices, and a knowledgeable team to help you out, there's no better spot to shop. Our family of employees and customers is proof of that. Our owner, Jacki, took ownership at just 21 years old, and she's been working with a lot of the same team for years. Plenty of our customers have stuck around for decades, ... read more

Location details

1855 41st Ave, Capitola, CA, 95010, United States

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WeekdayScheduleStatus
Mon10:00 a.m. to 8:00 p.m.
Tue10:00 a.m. to 8:00 p.m.
Wed10:00 a.m. to 8:00 p.m.
Thu10:00 a.m. to 8:00 p.m.
Fri10:00 a.m. to 8:00 p.m.
Sat10:00 a.m. to 8:00 p.m.
Sun11:00 a.m. to 7:00 p.m.
4.012 reviews
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Esther Trinidad's profile image
Esther Trinidad 
on Google
a month ago

I have purchased many silver pieces from them, Super Silver decided to get my husband a chain, regret it and now I'm questioning if it's true silver. We have owned this particular chain less than a month and it is blackened, smells like metal despite how many times you clean it and/or polish. In addition not even the employee who helped me with my complaint couldn't polished the blackened color off. Sadly to say this will be the last purchase I will do in this jewelry shop. Can't believe they weren't willing to work or give ... read more

HOLLIDAY HOLLIDAY's profile image
HOLLIDAY HOLLIDAY 
on Google
7 months ago

Zaida was extremely helpful and communicative. She made me feel very comfortable while browsing and purchasing a product. 

T F's profile image
T F 
on Google
3 years ago

Lovely selection. Friendly and helpful employee(s)! Fair prices. Extremely satisfied with my experience and my sister is very happy with her new bracelet! 

Alekz Londos's profile image
Alekz Londos 
on Google
3 years ago

THIS STORE SOLD ME A FAKE SILVER NECKLACE FOR A LITTLE OVER $1, 300. WHEN I FOUND OUT A FEW YEARS LATER, THE PAWN SHOP WOULDN'T EVEN GIVE ME $50 FOR IT. I TRIED CONTACTING THE OWNERS TO GET A REFUND AND THEY IGNORED ME. I LATER WENT INTO THE STORE WITH A MAGNET AND THE MAJORITY OF THEIR SILVER IS MAGNETIC, THAT MEANS IT'S NOT STERLING SILVER. THEY GOT MAD AT ME AND MADE ME LEAVE THE STORE!!! I'M STILL IN COMMUNICATIONS WITH THE BETTER BUSINESS BUREAU AND PROCEEDING WITH THE CLAIM. 

Kurt Onstott's profile image
Kurt Onstott 
on Google
3 years ago

I bought a necklace yesterday was told I could return it in 5 days returned it today for a exchange only store credit that was not told to me yesterday. I like the new one but now I have a big gift certificate 

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Frequently asked questions about Super Silver

How is Super Silver rated?

Super Silver has a 4 star rating with 12 reviews. 

When is Super Silver open?

Super Silver is open now. It will close at 8:00 p.m.  

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