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Rita's Italian Ice & Frozen Custard

4.7

About this business

Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard - our rich Frozen Custard is a creamy delight. Layered Gelati - a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineu... read more

Location details

38016 Fenwick Shoals Blvd, Selbyville, DE 19975, Selbyville, DE, 19975, United States

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WeekdayScheduleStatus
Mon12:00 p.m. to 10:00 p.m.
Tue12:00 p.m. to 10:00 p.m.
Wed12:00 p.m. to 10:00 p.m.
Thu12:00 p.m. to 10:00 p.m.
Fri12:00 p.m. to 10:00 p.m.
Sat12:00 p.m. to 10:00 p.m.
Sun12:00 p.m. to 10:00 p.m.
4.785 reviews
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Marc Pfeiffer's profile image
Marc Pfeiffer 
on Google
3 weeks ago

Very CLEAN. Fast, and Curteous Service. We called ahead to check on a sugar free flavor, which they didnt have so the employee mixed up a batch for us to pick up. At a time where customers and businesses have been colliding, this place set the bar for customer service. I have found in general, Rita's is doing something right with there employees, keep it up!!!! 

Jerry Watts's profile image
Jerry Watts 
on Google
a month ago

Sometimes late-night cravings lead to the best surprises. Stopping at Rita’s Italian Ice & Frozen Custard after hours was one of those moments that brightened my family's evening. From the start, I was impressed by the sheer variety on the menu—dozens of Italian ice flavors, classic and seasonal, plus creamy frozen custard in vanilla, chocolate, and swirl, with tempting sundae and gelati options. It’s clear Rita’s takes pride in freshness; several flavors were fruit-filled and vibrant, while others leaned into nostalgia—thin... read more

Marcia Palmer's profile image
Marcia Palmer 
on Google
a month ago

My grandchildren are obsessed with the Rita's water ice. Get it all the time. They just love it. However the service level on the route 54 in selbyville is absolutely abhorrent!!! The two times we were there we were totally ignored by the person behind the counter and not just us there were others. Then when we finally did get waited on they were just crude and nasty. Rrally mean!! However the service level and the wait staff are very nice at the 40th Street Coastal Highway branch. 

John Mingora's profile image
John Mingora 
on Google
2 months ago

Waited in line for 10 minutes, no biggie, it’s July at the beach. The poor girl working alone was working hard to fill the several family orders ahead of us. When our turn comes to order we’re rung up, $11 and change. I had a $50 and a couple $1s and was told no large bills. My wife and I had walked there so we walked home. Reason for 1 star? Two things. First off the large bills thing. I can get that if it was early in day and you hadn’t taken more cash in the till. This was around 8pm. Surely by that time your cash drawer ... read more

Tracy Thomas's profile image
Tracy Thomas 
on Google
2 months ago

Stopped to grab some water ice to cool down in this heat. This Ritas has a lot of parking and a few tables inside to relax while eating your treats! Lots of different flavors and a pleasant environment. 

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Frequently asked questions about Rita's Italian Ice & Frozen Custard

How is Rita's Italian Ice & Frozen Custard rated?

Rita's Italian Ice & Frozen Custard has a 4.7 star rating with 85 reviews. 

When is Rita's Italian Ice & Frozen Custard open?

Rita's Italian Ice & Frozen Custard is closed now. It will open at 12:00 p.m. 

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