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Prime & Pure

5.0

About this business

Prime & Pure is an Australian owned and based jewellery making and retailing company. We specialise in Customizable jewellery in genuine 9 and 18 Karat Solid Gold. All our customisable pieces are proudly made in Australia by our master jewellers. 

Location details

Prime & Pure, 889/29 Smith St, Parramatta, NSW, 2150, Australia

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5.099 reviews
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Joanne Attard's profile image
Joanne Attard 
on Google
4 days ago

My husband and I would love to thank Ali and his team at Prime and Pure for the beautiful Design and craftsmanship of my gorgeous ring and pendant. Ali was extremely patient and understanding on how I wanted my jewellery, I couldn’t have asked for better result! Prime and pure is definitely the place to go when wanting your dream jewellery. ❤️🥰 

Gabrielle Mckenna's profile image
Gabrielle Mckenna 
on Google
3 weeks ago

My husband and I would like to thank Ali at Prime and Pure Jewellers for his wonderful service and for designing my beautiful custom made opal ring. His honest and professional approach made our experience very pleasant. We are so happy with the result and would highly recommend their service. 

Salim Kanat's profile image
Salim Kanat 
on Google
4 weeks ago

Ali from Prime and Pure is the perfect example of what service should look like for any business. He was extremely professional and helpful in helping me pick out a ring for my partner. All staff are extremely friendly and warm, creating a very inviting environment. The quality of the Ring is immaculate and exactly what we wanted. I will be strongly recommending Prime and Pure to any of my friends and family who are in need of an engagement ring! 

T's profile image
T 
on Google
a month ago

I recently visited The Ring Shop and was genuinely impressed by the level of customer service. From the moment I walked in, the staff were warm, attentive, and genuinely interested in helping me find the perfect piece. They didn’t rush me or try to upsell—instead, they patiently walked me through all the options, explained the different settings and stones, and made sure I felt confident with my choice. What stood out most was how personal the experience felt. They took the time to understand what I was looking for and even ... read more

Blerta Bibaj's profile image
Blerta Bibaj 
on Google
a month ago

I ordered a custom-made engagement ring from Ali at Prime & Pure Jewellers and the entire experience was outstanding. From the very beginning, Ali maintained excellent communication, keeping me informed at every step of the process and ensuring every detail was exactly how I envisioned it. His professionalism and dedication truly stood out. The final result exceeded all expectations the ring is absolutely stunning and beautifully crafted. I couldn’t be happier with the outcome. I highly recommend Ali and Prime & Pure Jewelle... read more

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Frequently asked questions about Prime & Pure

How is Prime & Pure rated?

Prime & Pure has a 5 star rating with 99 reviews. 

When is Prime & Pure open?

Prime & Pure is open now. It is open 24/7. 

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