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GRAY MATTERS

4.4

About this business

Gray Matters is a collection of standout sculptural pieces: objects with a life of their own or enhancing the character of women like no other. As in gray the color, Gray Matters is versatile and sophisticated, always adding subtle nuances, never imposing. Designer Silvia Avanzi was inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York. Beginning with her long time passion for shoes, in 2015 she decided to solve the eternal challenge of how to effortlessl... read more

Location details

67 West St #501, Brooklyn, NY, 11222, United States

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WeekdayScheduleStatus
Mon9:30 a.m. to 6:00 p.m.
Tue9:30 a.m. to 6:00 p.m.
Wed9:30 a.m. to 6:00 p.m.
Thu9:30 a.m. to 6:00 p.m.
Fri9:30 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.440 reviews
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laura Mattioli's profile image
laura Mattioli 
on Google
2 months ago

Gray Matters shoes are elegant and very comfortable. Before I was wearing always sneakers, but these are better - mostly in the hot weather- and they give me a more sophisticated allure! I ma very happy with them! 

Lama AlFozan's profile image
Lama AlFozan 
on Google
2 months ago

Grey matters is one of my favorite shoe shops in New York. The designs are innovative and stylish. I brought shoes for all of my friends and family last time I was in New York. Sylvia, the owner was extremely kind and helpful. I shipped one of the shoes back home for my mother, and she followed up with me every day to make sure my mother received them. I will always visit the store every time I pass by New York. 

Ada Lanzaro Beaton's profile image
Ada Lanzaro Beaton 
on Google
3 months ago

Gray Matters is a shoe dreamland in Manhattan. If you appreciate true quality, authentic Made in Italy craftsmanship, supple leathers and one-of-a-kind designs, this is your destination. The product design is very unique - both timeless and contemporary, classic yet original. I love their colors and shapes, and the shoes are so beautifully crafted and comfortable - I’ve walked all around Manhattan in the Clara pumps! The designer’s knowledge about the craftsmanship process always makes my shopping experience both educational... read more

E Song's profile image
E Song 
on Google
3 months ago

I visited the store and had such a great experience. Everyone was incredibly kind and polite. As soon as I tried on the shoes, I could tell they were comfortable enough to run in! They’re stylish and versatile, perfect for pairing with just about any outfit. I bought the Mildred in white for summer, and I’m already thinking about getting the black pair too. Highly recommend! 

Elisabetta Cipriani's profile image
Elisabetta Cipriani 
on Google
3 months ago

Gray Matters – A True Gem in SoHo From the moment I stepped into Gray Matters’ beautifully curated SoHo boutique, I knew I had found something special. The space feels more like a warm, stylish living room than a typical retail store—complete with cozy sofas, fresh flowers, and an inviting atmosphere that immediately puts you at ease. I fell in love at first sight with a stunning pair of shoes featuring a sculptural heel—both artistic and wearable. The leather is exceptionally soft, reminiscent of fine nappa gloves, and you ... read more

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Frequently asked questions about GRAY MATTERS

How is GRAY MATTERS rated?

GRAY MATTERS has a 4.4 star rating with 40 reviews. 

When is GRAY MATTERS open?

GRAY MATTERS is open now. It will close at 6:00 p.m.  

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