Genesis Direct

Genesis Direct is an integrated direct marketing company. It specializes in marketing, production management, data mining, copywriting and design, strategic planning and database development. The company offers a wide range of custom-designed direct marketing strategies. It provides marketing database design and build, database analysis, campaign management, response tracking and reporting. It also provides postcampaign analysis reports that include response rate, fully allocated cost per sale and return on investment. In addition, its smartFOCUS suite of tools provides the ability to data mine, segment, business intelligence reporting, automate marketing campaigns and produce postcampaign a