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Diamonds Forever

4.9

About this business

Location details

4685 Date Ave, #A, La Mesa, CA, 91941, United States

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WeekdayScheduleStatus
MonClosed
Tue11:00 a.m. to 6:00 p.m.
Wed11:00 a.m. to 6:00 p.m.
Thu11:00 a.m. to 6:00 p.m.
Fri11:00 a.m. to 6:00 p.m.
Sat9:00 a.m. to 2:00 p.m.
SunClosed
4.9416 reviews
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Tommy Ngo's profile image
Tommy Ngo 
a month ago

Thank you so much to the Diamonds Forever team especially Amy, Jenny, and the admin lady! I brought in my wife’s ring to replace a missing diamond and fix a part of it that broke off as well as discuss a few ideas for repurposing our family jewelry. From the moment I walked in, they made me feel welcome. They took their time, never rushed me, and provided incredibly helpful, insightful guidance on both repairs and design options. When I picked up the ring, I was stunned. They made it look brand new, truly even better than b... read more

Teri Solo's profile image
Teri Solo 
2 weeks ago

Diamonds Forever is the only place we go for jewelry purchases or repairs! Jenny and her team take such good care of us, there is no reason to go elsewhere ♡ They are honest, trustworthy & fair. Jenny helped my husband custom design and bring to life several necklaces and my amazing bridal set. Thankfully she knows me and my style and was able to come up with the perfect set because they had nothing to "start" with. The necklace shown was designed from an old ring that I wouldn't wear... now i wear this every day! 

Erica Ram's profile image
Erica Ram 
2 weeks ago

Best jewelry store in San Diego! Jenny at DF just helped me make a modern, custom diamond necklace. I repurposed a diamond I had from before and turned it into the coolest diamond necklace, made with a chain Jenny sourced for me. It turned out so beautifully; I am stoked!! I would recommend DF to anyone. They are honest, upfront, friendly, and professional- not like the other shady dealers and jewelry stores out there!! Diamond tennis necklace is next!!!! 

Kelsey Kuberka's profile image
Kelsey Kuberka 
a month ago

My grandma passed away shortly after my wife and I met - when we were packing up all of her memories, I knew I was going to marry this woman and I knew she deserved a ring as amazing as she is. I had some family jewelry and my grandma's wedding band - I walked in to Diamonds Forever and knew I found the right place. Together we designed a ring using the family jewelry to make our own heirloom - my wife and I are celebrating 2 years of marriage and have never been happier. 

Luke's profile image
Luke 
a month ago

The entire staff at Diamonds Forever was awesome! They were able to give me and my wife the perfect rings for our very special day! I ordered a completely custom tiara ring that complimented the exact diamond we picked out for the engagement ring and it was executed perfectly! Couldn’t be happier with my experience! 

Frequently asked questions about Diamonds Forever

How is Diamonds Forever rated?

Diamonds Forever has a 4.9 star rating with 416 reviews. 

When is Diamonds Forever open?

Diamonds Forever is open now. It will close at 6:00 p.m.  

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