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Diamonds Forever

4.9

About this business

I am a Graduate Jeweler, Gemologist and Designer from the Gemological Institute of America. I furthered my knowledge of metal fabrication and manufacturing at Sterling Quest, a metal-smithing school in San Miguel De Allende, Mexico. After attending school and working at a local jewelry store for a few years, I decided it was my destiny to open my own custom engagement ring shop. I sought to provide clients with the service and education I felt they deserved. I wanted to offer the kind of unbiased expert knowledge and persona... read more

Location details

4685 Date Ave, #A, La Mesa, CA, 91941, United States

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WeekdayScheduleStatus
MonClosed
Tue11:00 a.m. to 6:00 p.m.
Wed11:00 a.m. to 6:00 p.m.
Thu11:00 a.m. to 6:00 p.m.
Fri11:00 a.m. to 6:00 p.m.
Sat9:00 a.m. to 2:00 p.m.
SunClosed
4.9275 reviews
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Baylie Wymer's profile image
Baylie Wymer 
4 weeks ago

I loved my experience working with Jenny from Diamonds Forever! I was able to redesign my grandparents jewelry into something that I can wear everyday. Jenny was great to work with and she was able to take the jewelry and put together a beautiful ring. Highly recommend! (ring she designed is the top one - I wear it with my wedding bands) 

Holly Gumbiner's profile image
Holly Gumbiner 
a week ago

My experience with Diamonds forever was amazing!! Jenny was so patient with me while I picked out a design for my ring. I didn’t really have a clear vision just some thoughts. She showed me all the different cuts of diamonds & we played around with different settings. Until we found the perfect fit for me. And every person who I met that works there was so kind and friendly. 10 out of 10 I highly recommend! 

Dylan James-Kavanaugh's profile image
Dylan James-Kavanaugh 
5 months ago

My experience purchasing an engagement ring through Diamonds Forever was seamless and enjoyable from the beginning. As someone with limited knowledge about rings, I greatly appreciated the guidance provided by Jenny and her team. They made me feel comfortable discussing various designs, including band styles and diamond cuts. Although I wasn't certain about my ideal choice, I shared some initial ideas, and they skillfully tailored the consultation to focus on designs that reflected my preferences. Throughout the process, the... read more

Kiki Carney's profile image
Kiki Carney 
6 months ago

My fiancé got me the perfect engagement ring at Diamonds Forever!! He said it was an amazing experience when he went to pick it out, and he was able to customize it exactly how he wanted. We went back together to get it resized and they resized it really quickly for me. Jenny was helping us throughout the entire process and she was so amazing to work with. I definitely recommend coming here!! They have an incredible selection and they help make the experience very special! 

Sharon Pacheco's profile image
Sharon Pacheco 
4 weeks ago

I recently had the incredible experience of redesigning my mother's wedding ring into a custom diamond necklace, and I couldn't be more thrilled with the result. My mother passed away and her ring sat in my drawer for several years, not knowing what to do with it. Thanks to Jenny at Diamonds Forever, it is now a breathtaking piece I can wear close to my heart every day. It was more emotional for me than I expected, but it is so meaningful because wearing this necklace feels like I'm carrying a piece of my mother with me. I h... read more

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Frequently asked questions about Diamonds Forever

How is Diamonds Forever rated?

Diamonds Forever has a 4.9 star rating with 275 reviews. 

When is Diamonds Forever open?

Diamonds Forever is closed now. It will open at 11:00 a.m. 

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