Specialties Communications Strategy Group (CSG®) creates targeted, measurable traditional & online influencer relations campaigns that tie directly to the overall marketing & strategic objectives. CSG has the passion, track record, & real-world experience to serve as an integral member of your marketing communications team. Influencer Relations is a strategic communications approach whereby an organization looks to impact their business by focusing on the centers of influence in their industry. It's the process of mapping out all the individuals and groups that can potentially have a measurable impact, developing customized communications and content strategies specific to each influence
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