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All About the Gown

4.7

About this business

Specialties: Wedding Dresses Mothers Dresses Tuxedo/Suit Rentals Established in 2017. Established in 2017. 

Location details

706 W Main St, Lake Geneva, WI, 53147, United States

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WeekdayScheduleStatus
MonClosed
TueClosed
Wed11:00 a.m. to 6:00 p.m.
Thu11:00 a.m. to 6:00 p.m.
Fri11:00 a.m. to 6:00 p.m.
Sat10:00 a.m. to 5:00 p.m.
SunClosed
4.7189 reviews
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Nicole Cox's profile image
Nicole Cox 
on Google
2 weeks ago

I loved my experience at All About The Gown. My mom and I came here to try on dresses for the first time and Judy made the appointment so special, stress free, and fun! I ended up finding my dream dress and I couldn’t be happier! The shop was beautiful, and there was a ton of variety in dresses with a lot of wiggle room for various budgets. I’m so glad we ended up coming here and it will be a memory I always cherish! I’d highly recommend. 

Brianna Kasken's profile image
Brianna Kasken 
on Google
a month ago

I am so happy I picked AATG to find my dress. Judy was absolutely incredible to work with and she saw a vision that I didn’t see coming and I found a dress I never thought I’d pick. I felt beautiful in every dress and comfortable with my entire experience. I would recommend AATG to absolutely any bride! 

Danni Maddison's profile image
Danni Maddison 
on Google
a month ago

Wonderful Experience! My sister-in-law found her wedding dress here for her 2026 wedding. Judy was so kind and helpful with everything! This was our 5th bridal store, and it was unlike any other! She had one of a kind unique options, and ways to customize dresses. She had great suggestions, and was so incredibly helpful! Would recommend to anyone looking for Bridal or Mother of the bride dresses! 

Brooke Lyle's profile image
Brooke Lyle 
on Google
a month ago

The experience I had here at all about the gown was absolutely wonderful! Stefany and Judy are so sweet and helpful. This was the first bridal shop i visited and ended up saying HELL YES to the dress!! I could not recommend these ladies more!! 

Ciosa DiStasio's profile image
Ciosa DiStasio 
on Google
2 months ago

I had been to 4 unsuccessful bridal appointments all across the Chicagoland area, from salons in the city to places in the suburbs, before finally trying out AATG in Lake Geneva…. And thank god I pulled the trigger and went!! Judy’s bridal salon is a step above anything else I had previously experienced. From the initial briefing phone call to discuss my vision and wedding look, to the way the showroom was set up so I could see the dresses on manequins before trying on, to Judy’s unbelievable level of knowledge about all-thi... read more

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Frequently asked questions about All About the Gown

How is All About the Gown rated?

All About the Gown has a 4.7 star rating with 189 reviews. 

When is All About the Gown open?

All About the Gown is closed now. It will open tomorrow at 10:00 a.m. 

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