Joseph Osborne on Facebook
2 years ago
07/03/2019, 01:59 AM
This place was essentially a variant on the "Who's Who" scam.
You'd be told, as an impressionable young High School student that you were nominated for the prestigious award of being listed in this directory. . .and of course you are encouraged to buy a copy of the book you're in (which is to say that a postage stamp sized photo of you and your name appears on one page, alongside dozens of others on that page). . .and then there is the sales pitch for getting you to buy commemorative keychains, rings and other memorabilia for "winning" this "award".
They closed a couple of years ago, as the rise of the internet and social media made it easier for families to talk and see just how common and worthless this "award" was, so fewer and fewer would buy into it each year.